BMW
Profile: BMW (Bayerische MotorenWerke in German, or Bavarian MotorWorks in English is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945. Today, the BMW Group, with its 30 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.
The company was founded in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Germany, Brazil, China, India, South Africa, the United Kingdom, and the United States. In 2015, BMW was the world’s twelfth largest producer of motor vehicles, with 2,279,503 vehicles produced. Automobiles are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed under the brand BMW Motorrad.
Ever since the company was founded, innovation has been one of the main success factors for the BMW Group. The BMW Group is constantly working to identify new trends early and to translate the most promising research findings into practical applications.
As the BMW Group continue to expand his car-sharing service DriveNow at national and international level, the integration of electric cars and the intelligent networking of mobility services will remain a priority in order to make urban mobility more flexible, more convenient and more sustainable. When it comes to shaping future mobility, the BMW Group therefore considers the entire value chain, with the aim of making it as sustainable as possible. Protection of the environment is accorded just as much importance as social compatibility and commercial viability. The challenges of urban mobility in particular not only require different vehicle products, but also new kinds of mobility services. Under the BMW i brand, as well as visionary vehicle concepts, the BMW Group also offers innovative services and solutions to improve urban mobility.
The BMW Group has 129,932 employees (117,664 in automotive segment, 3,506 in the motorcycles segment, 8,645 in the financial services segment), 2.463.526 delivered automobiles to customers and a revenue of 98.678.000.000 EUR.
Expertise and Role in CONCORDIA: BMW will lead task 2.3 where the pilot for the Transportation/e-Bmobility will be deviced and executed. BMW will investigate therelevant threat landscape, identify risks and threats and contribute in a framework on assess and mitigate them.
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